The Evolution and Scope of Modern Corporate Finance Corporate finance is no longer just about managing balance sheets or tracking company expenses. It has transformed into a critical pillar of strategic business decision-making. Whether launching a new product, planning a merger, or expanding into global markets, finance today plays a central role in shaping the success and sustainability of modern organizations. real-world example: Apple’s investment in the iPhone is a classic case of strategic financial decision-making. Back in 2005, Apple made a bold financial move by allocating significant resources to develop a smartphone—despite the dominance of established players like Nokia and BlackBerry at the time. This wasn’t just a product launch; it was a high-stakes investment decision that involved forecasting market trends, evaluating long-term profitability, and aligning with Apple’s broader innovation strategy. The result? A product that not only transformed Apple’s financial t...